What Should You Spend for Online Branding? Ask Yourself These Questions FirstBy Jose Perez Planning and implementing online branding for your real estate company is complicated. You need to do it right and within budget, but do you know how to determine your Internet marketing ROI?
If you’re struggling to determine the baseline from which to measure your Internet marketing ROI, the following breakdown will help you determine the metrics you should use in your online branding programs. Driving Traffic to Your Website Traffic is driven to your website through an integrated online branding strategy that includes blogging, social media, syndication, etc. But how much should you spend on each of these areas?
How much should you spend developing your website? If you do a good job driving traffic, you need to ensure that traffic is staying on your site and not bouncing out to a competitor’s site.
While lead management and customer care is critical to your sales pipeline, how do you determine your budget for timely and efficient lead response?
Your business operates in a culture where almost 90 percent of consumers start their home search online. Social media is prevalent, and your consumers are sophisticated; they expect an immediate response to their online inquiries. An overwhelming number of people say they will most likely do business with the first firm that responds to them. The real estate transaction has been commoditized; companies that deliver a great experience for both consumers and agents will have the advantage in their market. Completely understanding how your online branding affects your business is critical to your future success. Position yourself to be a leader by understanding how to make the correct investments in technology and strategy that will truly make your website—and all the activities surrounding it—a profit center. Jose Perez is the founder and chief visionary of PCMS Consulting. PCMS provides innovative solutions leading brokerages require to enhance their market position and profitability. For more information, please visit www.pcmsconsulting.com. |