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Brokers Turn to Services Amid Pull From 100-Percent Models
As the business model for real estate brokerages continues to evolve, commission structures have emerged as a hard line of demarcation. Essentially, there are two different types of brokerages today - those that split commissions with agents and those where agents keep “100 percent.” Though they still charge fees, the lure of 100-percent brokers is undeniable.
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Sales Culture Eats Strategy for Breakfast
When sales managers are asked what makes for a great salesforce, they'll often cite great products and services, or sound processes and systems. But there is one secret that the really successful sales leaders
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Balancing Act: Walking the Generational Tightrope
REALTORS® are significantly different in terms of age and ways of communicating compared to their clients. However, these “generational differences” may not be as disparate as they first seem. The typical REALTOR® is a 54 year-old female. Meanwhile, the median age of the U.S. population currently is 38: squarely on the cusp between Generation X and Millennials.
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