{On the Cover}
42 Gen Z in the House: The future of real estate
A generation that has seen financial turmoil with a vision of opportunity. Tens of millions of people coming of age in a world impacted by politics and a global economy. Non-conformists and a major force for social change in the United States. Independent spirits that have and will continue to influence all aspects of society. Change makers grounded in values. We must be talking about the baby boomers, right? Not so fast…there is another generation booming through the generational ranks with very similar characteristics, but with a new set of resources that will make their influence outweigh their size—we’re talking Generation Z. In this month’s cover story, Better Homes and Gardens® Real Estate examines the ways in which Gen Z is creating the future of homeownership.
{Highlights}
25 Must Be Mobile: The Key to Successful Lead Generation
In this month’s feature, learn how VoicePad’s mobile strategy is changing the game, helping real estate professionals work smarter, not harder.
54 More People Drawn to Bright Lights, Big Cities
As more young professionals opt for the cities over the suburbs, this exclusive feature takes a closer look at the desire for urban real estate that’s continuing to skyrocket in America’s major cities.
63 Utilizing Big Data to Make Real Estate Dreams Come True
Searching for an apartment to rent or a home to buy on the Internet can be a chore. But it doesn’t have to be. Here, learn how RentalRoost is helping renters and buyers choose the perfect home.
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Dear valued subscriber,
Welcome to this month’s issue of RISMedia’s Real Estate magazine! Each month you’ll find a host of excellent take-away, bus-dev oriented articles, interviews and features, all designed to help you grow your business. We welcome your
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and look forward to bringing you the latest news and information you need to know to stay on top and become more profitable in today’s real estate market.
Wishing you continued success,
John E. Featherston
CEO & Publisher
RISMedia
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