5 Steps to Better Business PlanningBy Tina Johnson It’s hard to believe that we are quickly approaching Q4 of the year—or what I like to refer to as Business Planning Season. This is the opportunity for every agent and Team Leader to get clarity on their business, improve their systems, and implement new strategies so they can start the next year strong. Most people dread business planning so much that they just don’t do it. This often leaves them with no direction, no guide, and no point of reference for achieving their goals. Make a vision board Secondly, make a vision board. This should be a good, old-fashioned physical vision board—none of that online stuff. Get yourself some magazines, pictures, glue, markers, and a poster board. Find a comfy space with soft music and take the time to dream big and put those dreams on your Vision Board where you can see them. When you struggle to find the discipline to do the hard things this will be a constant reminder of your Why! Review and revise your strategic plan I know what you’re thinking…challenge you? I mean dream big—push yourself! If your goal is 100 transactions in one year, let’s make it 105! Don’t just put “sell as much as possible.” Get comfortable with being uncomfortable. One question your Strategic Plan should ask is “What does your life look like two years after implementation?” Happy doesn’t cut it. Challenge yourself to describe how it feels, how it looks, and how that life impacts you and those around you. Write it down! The fourth part of Business Planning is writing it all down! This takes time, so don’t rush it. Block out an entire day and find an alternate location — hide if you have to — but minimize your distractions! Your Business Plan should have details — lots and lots of details. Profitable and scalable, you are running a business, not just selling real estate. Think like a CEO! Team leaders, don’t forget that your plan needs to include how to guide and help your agents through the Business Planning season. Implement Lastly, implement and let your coach help hold you accountable to the actions it will take for you to accomplish your goals. Often, agents spend so much time planning that they never implement their plan. Implementing means rolling up your sleeves and getting to work — with laser focus and no excuses. Implementation is easy when you have a detailed plan. At Workman, we always say accountability equals love. I appreciated the fierce conversations when my coach Ron Howard would hold me accountable to my plan and keep me on the road to my destination: a thriving, successful real estate business. |
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