RISMedia

Three More Brokerages Sign on to HouseCanary’s Google Listings Program

By RISMedia Staff

REMAX Advantage, Berkshire Hathaway HomeServices Florida Properties Group and ENRG Realty have joined the now growing list of real estate companies signing on to HouseCanary’s Google Listing Program. Under the agreements, active listings from the more than 1,000 agents at these brokerages are now available for display in Google mobile search in live markets.

The three brokerages join the ranks of The Keyes Company and Illustrated Properties Real Estate, as well as brokerage platform Side. In addition, several MLSs joined the program as well, including Bright MLS, ARMLS, CRMLS, San Diego MLS, IRES MLS, Permian Basin Board of Realtors, REcolorado and My State MLS.

“Brokerages like these reveal a commitment to gaining an edge by ensuring their listings get viewed by as many buyers as possible,” said Chris Rediger, CEO of HouseCanary. “We’re glad to welcome these three, and look forward to many more.”
 
With the partnership, HouseCanary stated that listings will show in a carousel at the top of Google mobile results and carry brokerage and listing agent attribution, who buyers will be able to contact directly. HouseCanary brings brokerages’ listings into the program via a participating MLS. Additionally, agents with the companies receive complimentary access to HouseCanary’s agentic AI platform. 

Casey Bryan, president of Berkshire Hathaway HomeServices Florida Properties Group, said that Google “has spent decades leading as the first place consumers turn to for search,” and that having his brokerage’s listings there “in a dominant spot, just makes sense.” 

Berkshire Hathaway HomeServices Florida Properties Group is home to over 700 agents who do approximately $1.4 billion in annual sales in greater Tampa Bay and central Florida, according to a release.

Debra Beagle, CEO of REMAX Advantage, said that her brokerage is “incredibly honored and excited” to be part of the first few companies to participate in the Google Listings Program.

“Innovation has always been a driving force behind our success, and we believe the future of real estate will be shaped by those willing to embrace new technology and new ways of connecting consumers with the best agents,” she continued.

REMAX Advantage is the home of The Ashton Real Estate Group—the largest REMAX team in the world by transaction sides and sales volume, according to the brokerage—as well as The Sandoval Team. 

Ashton Real Estate Group Founder Gary Ashton said that he and his team “definitely like to be on the cutting edge” and are “recognized as early adopters of ways to maximize the exposure of our clients’ listings to help generate more opportunities for our agents.”

ENRG Realty—a brokerage of nearly 300 agents in 14 states, as noted in a release—Founder and CEO Peter Nobel said that his brokerage’s job “is to help agents get their listings in front of more buyers and give them every opportunity to grow their business,” which the program assists with.

“Buyers are already searching on Google, so it makes sense for our agents’ listings to be there, too,” he continued.

To learn more about the program and how to participate, visit housecanary.com/google or email broker@housecanary.com. 


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