Expireds Are Back—Call Them and Close ThemBy Sherri Johnson, CEO & Founder, Sherri Johnson Coaching & Consulting
The expired listing is the most qualified, free lead in our industry, yet it is the least prospected. Probably because agents tried it once and when it didn’t work, they gave up and proclaimed, “I am never doing that again…that sucked”…and sadly, ended up waving off the expired listing lead as ineffective or not worth the effort. This is so wrong. I am here to tell you that I built an entire business on expired listings and have taught thousands of agents to effectively prospect, win and sell more expireds a month and a year than ever thought possible.
You just need a better, more effective strategy. My strategy will get you an appointment 8.5/10 times. Now that’s impressive. It means more actual results and more importantly, more closings and more income to your bottom line. The greatest thing about the expired listing is that we know they wanted to move. They had a sign in their yard and they mentally made the decision to move. They also hired a real estate professional and unlike the For Sale By Owners, these sellers value the services we provide and aren’t as hard to close. You just need to get them excited about moving again. Here are a few exclusive strategies from my PlayBook™ for converting expireds into income:
If you have a proven and better strategy to convert expired listings into income you should try it. You have nothing to lose and everything to gain especially new listings, sales, income, and referrals. Implement this strategy and let’s utilize expireds to grow your listing inventory immediately. Download Johnson’s Exclusive GoldMine Pipeline™ Strategy to get your agents closing more leads into listings, sales and ultimately income. This system can double their production, fast. Go to www.goldminepipeline.com for her Free EBook and the worksheet. For more information about Johnson’s exclusive turnkey, team solutions to scale your team, contact Sherri Johnson at www.sherrijohnson.com/onetoone for coaching plans. With 25 years of experience in real estate as a top agent, broker, and executive responsible for over 750 agents and over $1.7 billion in annual sales volume. Sherri Johnson offers her exclusive and proven methods through custom, one to one coaching and tailored consulting services. Johnson is a highly sought-after keynote speaker delivering high energy and real solutions audiences love. She has been named an RISMedia Real Estate Newsmaker in 2020 and 2021 as an Industry Influencer and Thought Leader. She is the author of the Sherri Johnson Academy, an on-demand learning platform as well as the 90-Boot Camp. Johnson is a preferred coach, consultant and speaker for top 10 international brands and brokerages and can dramatically increase your company’s revenue and profits. Visit www.sherrijohnson.com for more information. Sherri Johnson is CEO and founder of Sherri Johnson Coaching & Consulting. |
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