3 Ways to Leverage Real Estate Videos to Win Luxury ListingsBy The Institute In today's market, there's no denying the power of real estate videos. In fact, studies have found that video listings receive more than 400% more inquiries than listings without video—and that 85% of buyers and sellers prefer working with a real estate professional who uses video content for marketing purposes. 1. Explain valuable market data with real estate videos There's never a shortage of market data in the luxury real estate market; this data is dynamic, so it's constantly changing. You may have no problem understanding all those numbers, but your affluent clientele probably do not have the time or resources to stay on top of these market trends or even understand how current market data applies to them. 2. Answer common questions in real estate videos Another creative approach to take with your real estate video content is that of using it to answer common questions from your clients or educate your audience on current real estate topics. This kind of "Q&A" format lends itself well to capturing viewers' attention while also offering valuable information that your audience can benefit from. For example, you might cover a quick video that answers the question "what's the difference between a row home and a townhome?" 3. Share real estate videos in rmails, newsletters, and more Last but not least, make sure that you're sharing your real estate videos as widely as possible. The more viewers your content reaches, the more likely you'll be to win new clients and listings. For example, don't hesitate to share or embed relevant videos directly in a follow-up email with a client. Email newsletters present another great opportunity to share real estate video content with an audience that is most likely to benefit from the information. Not a real estate video expert? Even if you're not experienced when it comes to creating or editing video, you can still use it to your advantage. You may just need a little help turning your ideas into high-quality videos. The good news is that you can always outsource your editing and social media promotion using any number of external sources. As long as you have ideas for great content, the technical aspects of creating it can be worked out. Make the most of your real estate video content today Leveraging video content is one of the best ways emerging luxury real estate professionals can level up in this competitive market. By following these best practices, you can start using real estate videos to win new listings in no time. For more information on finding success in the luxury market, reach out to the Institute for Luxury Home Marketing today. |
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