Industry Readies: NAR Set to Launch .realestate Top-Level Domain Sept. 18
"In an increasingly crowded digital world, it's easy to get lost in the ether. A top-level domain (TLD) is one of the most powerful tools to set you and your brand apart." – NAR
 Next week, REALTORS® will have the first chance to be able to take advantage of next-level digital marketing and branding with a new top-level domain from NAR and industry leader Second Generation, Ltd., .realestate. The .realestate domain is set to launch with an NAR member pre-sale on Tuesday, Sept. 18, and then to the public on Nov. 26. Designed to help brokers and agents market themselves, their businesses, their listings and their wide array of expertise and services in creative new ways, the .realestate domain will forge stronger connections with homebuyers, sellers, investors, property owners and anyone involved in the real estate industry, according to NAR. "One of my top priorities as CEO is to position NAR and our members as innovators and groundbreakers in the real estate technology industry," said Bob Goldberg, chief executive officer of the National Association of REALTORS®. "Early adoption of new technology has always been a vital part of how our members conduct their businesses, and the launch of the .realestate top-level domain means that REALTORS® are once again on the cutting edge of the latest online tools. The internet is an integral, yet continually evolving, part of the home buying and selling process, and the adoption of .realestate along with .realtor™ allows NAR members to connect with and educate buyers and sellers in the rapidly changing online environment of not only today but also the future." The domain will be launched in partnership with Second Generation, an industry leader in registry services. In 2014, NAR worked with the firm to launch its first domain, .realtor™, which enables REALTORS® to create distinct email and web addresses that associates them with the professionalism and credibility that comes with being a member of NAR, according to the organization. The .realtorTM domain is not available to the public. A Powerful Combination: .realtor™ and .realestate NAR says that with the introduction of the .realestate domain, brokerages and individual REALTORS® can take their marketing strategies to new heights by utilizing both domains in a dual-pronged approach. While .realtor™ will focus on you and your group, .realestate will help define what your business does, your areas of expertise and the services you offer. Here are some examples: Broker and Agent Domains Advantages Brokers can create an exclusive brand identity with their firm website. Agents get a .realtor™ address to redirect to their profile page. Broker Examples - househunters.realtor - irealestate.realtor - realsharprealty.realtor Agent Examples - anne414.realtor - kathleenfreeman.realtor - chicagojake.realtor Company Domains Advantages According to NAR, the benefits of these include ease of use on social media, marketing and services. Internal Examples - soldmonthly.realestate - clientfirst.realestate - join.realestate Descriptive Domains Advantages These can be used for marketing to consumer interests. Promotes areas of expertise or geographies. Examples - littlerock.realestate - vacationhomes.realestate - openhouses.realestate What web addresses would make a difference for your business? NAR and Canadian Real Estate Association (CREA) members can start planning now for the .realestate 60‑day member pre‑sale, which will be open on Tuesday, Sept. 18 at 11:00 a.m. through Friday, Nov. 16 at 11:59 p.m. EDT. For pre-sale access, members must have an active .realtor™ domain. After the pre-sale, the .realestate domain will be available to a far more expansive audience worldwide than those that have access to a .realtor™ domain, so NAR is encouraging REALTORS® to act fast and lock-in their .realestate domain during the pre-sale period. Follow This .realestate Domain Checklist to Help Prep for Sept. 18
Visit www.get.realestate/ris to make sure you're ready for the pre-sale. |
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