Real Estate CRMs: How to Pick the One That’s Right for YouBy Vitaly Kuprenko
To achieve success, every real estate business requires customer relationship management systems—or CRMs—to maintain relationships with clients. According to Thomson Data, customer retention can increase by 26 percent due to the integration of appropriate CRM software.
How should you choose the best system for you? Here are three tips on how to pick a CRM solution for your business: Discover your goals. Before choosing a suitable CRM, you need to consider your unique needs. For instance, some CRMs are focused on managing contacts, or tracking deals and transactions. Others can be used as a marketing tool. So, to pick the perfect CRM for you, you need to define what you need. Consider the security. To provide flexibility and convenience, many CRMs are cloud-based. Such solutions provide access to information from any device connected to the internet; however, they can come with security issues. To avoid them, you can choose vendors that offer highly secure CRM systems. For instance, there can be such opportunities for data protection as encryption or data storage in various locations. Provide access from various platforms. It's hard to underestimate the convenience of mobile devices. Most agents work on-the-go, so it's good to have a CRM with updated information on their smartphones. Real estate CRMs should function well on any operating system, such as Windows, iOS or Android. Before integrating the CRM, test it on various devices or ask your tech team to check customization capabilities. This was originally published on RISMedia's Housecall. Vitaly Kuprenko is a technical writer at Cleveroad, software development company focused on the retail, logistics, e-commerce, hospitality and healthcare industries. |
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