Build Your Real Estate Skills and Become a MasterBy Buffini & Company
Every real estate agent, regardless of where they are in their career, started as a beginner. With time and experience, habits practiced over and over ultimately affected the outcome of business. These habits—the fundamentals—have a huge impact on production. While many agents favor the easy road—the "three easy payments of $19.95" mentality, promising minimal work with big results—they rarely see the reward.
When you stick to the fundamentals, however, you contribute toward a strong foundation for your business that will help it withstand the toughest of challenges. The Basic Fundamentals of Real Estate An effective real estate agent embodies several key skills. Selling and negotiation are the big ones, but there are also other, more subtle skills that comprise a solid business regardless of industry. Stellar customer service, intentional listening and relationship-building are three examples of soft skills that are easy to lose touch with as your career grows. Avoid going through the motions in your business—rather than working tirelessly to figure out where your next lead is coming from, commit to mastering the fundaments of a real estate lead generation system. At its core, real estate is a relationship business. It's building relationships with your clients to help them reach their home-buying or -selling goals. These relationships will become the foundation of your business. Don't disappear once the transaction has closed, as many agents do. Instead, you keep in touch and find ways to serve them and show your appreciation for their business. While this may seem like a lot of work, the process will actually take you less time than cold calling leads. (You'll also get to work with folks you actually like, which is always a plus!) Investing in relationships as a real estate professional leads to more referrals and a stronger business overall. Skill-Building for Lasting Success To serve your clients better, it's crucial to continuously improve your real estate skills. Develop these skills, and you're sure to boost production. There are two major ways to go about this:
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