How to Use Viral Marketing Techniques to Become a More Successful AgentBy Kate Khom
Before the age of marketing, a word-of-mouth strategy was one of the main ways to get recognized in the world of business, besides advertising. In the age of the internet, this strategy still exists under the term "viral marketing," saving its initial features, but having adapted to the demand of the digital world.
Viral marketing techniques are a blessing for any real estate agent. They allow a word to spread rapidly across the web, bringing you more exposure. And the stats support its effectiveness. According to Smart Insights, 49 percent of Americans name word of mouth as an effective strategy to spread credible information; 54 percent of respondents contribute to positive purchase decisions. Additionally, an Ambassador study found that millennials rank word of mouth as the top influencer in their decisions. Viral marketing presents many benefits for REALTORS®, and although there's no set formula for how to go viral, here are some tips to better your chances of having your content spread like wildfire online and via word of mouth: Invest in a Blog Show your expertise and share your unique knowledge by creating informative blog posts. The real estate industry is quite difficult to grasp for an average investor, and you can make the home-buying or -selling process a bit easier and understandable for your clients. Here are some of the top reasons why you should invest in a blog now:
Create Unique Content You should plan on creating unique content, such as podcasts, if you have hopes of going viral. Having a blog or being active on social media is great, but think about the other audiences you may be missing out on. There are many issues and financial difficulties in real estate that may not be getting the attention they deserve. You can use a podcast to talk about these issues and inform your listeners about any changes in government policies that may impact the real estate industry. Develop a Strong Social Media Presence Of course, you won't have much hope of going viral without a strong social media presence. By being active on social, you reach online communities that literally connect billions of people. And, if you plan to go viral, missing out on social is a huge mistake. After all, where else can you find a platform like Facebook that engages over 2 billion people? Credit: Statista The first step towards having a strong social presence is identifying which platforms will work best for your needs and the ones you should invest more time in. Here is some helpful data from Brandwatch that reveals the number of users for many social sites broken down by the gender of these users: Credit: Brandwatch Knowing which audience you want to target is crucial and will help you make your viral marketing strategy more detailed and effective. After that, you can start creating stronger social profiles, as well as content that fits best for each platform. The use of viral marketing in a real estate is still quite unique, but it's an excellent strategy if you want to reach out to people and make them talk about you. Agents, how are you incorporating these three strategies? This appeared first on RISMedia's Housecall. Kate Khom is a passionate writer who likes sharing her thoughts and experience with the readers. Currently, she works as a real estate agent. You can check out her website here. She likes everything related to traveling and new countries. |
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