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| Sponsored by Century 21 |
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| Housing Drives Consumer Spending |
| Consumer spending is on the rise thanks in large part to an improving housing market. |
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| The Most Crucial Mistake You Can Make When Listings Are Low |
| By Scott Dixon, CEO of NewPoint Media Group |
When listings are low, competition for listings is high. Why do some agents thrive in this environment while others see their business dwindle? Many make a crucial mistake. They assume that since their listing inventory is low, they should reduce their advertising. After all, they have less to advertise. This is because they assume that the goal of their advertising is to reach buyers and sell their current inventory. They forget that a major goal of their advertising is to gain and retain listings. Referral and repeat clients cannot sustain an agent’s business. ...
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There's only a few short months before Thanksgiving, and the leads you get now are going to be
the closings you attend in September, October and November. Finish the year STRONG with new buyers, sellers, or BOTH with the right marketing solution.
Learn More 
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'Normal' Home Sales Soar Despite Obstacles
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While sales of distressed properties - foreclosures and short sales - have shrunk since the first of the year, a surge in sales of “normal” non-distressed properties has pushed total home sales through June 4.5 percent higher than last year even...
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| How, When and What of Social Media |
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Marketing your business online continues to evolve as more and more buyers turn to the web and social media sites for information prior to making a purchase or listing decision. With 88 percent of prospective clients using the internet as a resource,...
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End-of-Summer Checklist for Home Sellers
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As we near the end of summer, it’s time to look ahead and plan out home maintenance projects that have to be done before the cold weather strikes. Real estate agents can help homebuyers understand which home fixes take priority if their...
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| RREIN Broker Spotlight: Empowered by the People |
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Does your company employ a “people-first” philosophy? Your business might reap many benefits if it did. In the following interview, read how Rei Mesa, president and CEO of Prudential Florida Realty and Florida Real Estate Services, keeps his company...
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| 5 Ways to Cut the Cable TV Bill |
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| By William D'Urso |
(MCT)—Tired of cable? Here are five alternatives to cable TV, some of which are less costly:
Antenna: Young people might not believe it, but there was a time when this was the only way to get television.
READ MORE >
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