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April 2011

Better Homes and Gardens Rand Realty
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This Month’s Social Media Update

Many agents have adopted the use of social media in their daily business, while others may still be unsure how to best use this important medium to increase profits. This monthly newsletter is dedicated to the subject of using social media in your daily business and offers articles designed to inform, inspire and hopefully help increase your bottom line through utilizing today’s best practices in social networking and social media.

This Month's Social Media Top Story

RREIN Brokers Effectively Implementing Social Media Marketing

There is no question that social media has forever changed our world. Facebook, Twitter and countless other social media titans have swept our society, changing the ways businesses market themselves and dynamically influencing how those businesses communicate with their consumers. This is especially true for the real estate industry at large.

In today's newfangled world of social networking, user-generation, and peer recommendations, it's as important as ever for real estate brokers to have and implement a cohesive social media strategy. As businesses are quickly discovering, there is a science to
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More Top Social Media Features & Strategies
Extend Your Business and Marketing Reach with Facebook Pages
Facebook has evolved to become not only one of the most extensive social media sites companies can use to grow their business, but also one of the finest marketing tools around. When fully utilized, Facebook can help drive traffic to your site, generate sales, promote your brand, and serve as a direct link to your consumer fan base.
Choosing the Right Social Media Partner - The Five-Point Relationship Test
Both buyers and sellers are becoming increasingly more tech savvy and are demanding more time and energy from their agents for less. Meanwhile, agents are constantly looking for ways to stay on top of technology advances and the ever-changing social networking sites while still reaching their buyers and sellers in as little time and with the least amount of money possible.
Are You Missing a Link in Your Social Media Chain? 5 Tips to Create a Social Media Policy
There’s no doubt about it—social media has evolved. Social media and social networking have gone from a way to connect with high school buddies and swap reviews about the new restaurant in town, to a powerful and viable marketing platform for business. What’s more, social media is growing and changing so fast, it’s hard for anyone to keep up.
Mobile Adoption of E-mail and Social Networking on the Rise
Mobile adoption of e-mail and social networking use is on the rise, according to a new whitepaper from Merkle, titled View from the Digital Inbox 2011. The report surveyed nearly 3,500 online adults, and found that consumer adoption of digital media and mobile technology is accelerating the rate of digital convergence.
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