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topStories Friday, July 31, 2026
How to Find and Connect With Off-Market Leads in 2026
By finding off-market leads, you can connect with homeowners before they officially list their property, allowing you to build relationships with motivated sellers ahead of the competition.
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articles
In a Sustainability Competition, San Jose Knows the Way
“Living in one of the greenest cities can make it easier to care for the environment, due to sustainable laws and policies, access to locally-grown produce and infrastructure that allows residents to use vehicles less often,” says WalletHub Analyst Chip Lupo. ... More
Report: Buyers Aren’t Necessarily Avoiding High-Climate-Risk Homes
New reporting from Realtor.com finds that one in four homes faces extreme climate risk, exacerbating long-term costs, but affordability means some buyers place more value on upfront cost.... More
NAR Strategic Plan Update Touts Federal Housing Bill, Legal Wins and MLS Guidance
The organization is halfway through the first year of the plan, with a previous promise to “pivot” if it doesn’t meet expectations.... More
A ‘Flat to Down’ 2026, but Not as Bad as It Feels
Housing economist Ali Wolf, in her forecast for homebuilder data firm Zonda, said the market is “in a rut,” and the industry needs to understand the impact of a “K-shaped economy.”... More
 
 
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