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topStories Thursday, July 30, 2026
Breaking Through to First-Time Buyers: The Basics of Millennial and Gen Z Marketing
Entering into the feeds of the younger, no-BS generations requires a different strategy.
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articles
NAR Strategic Plan Update Touts Federal Housing Bill, Legal Wins and MLS Guidance
The organization is halfway through the first year of the plan, with a previous promise to “pivot” if it doesn’t meet expectations.... More
A ‘Flat to Down’ 2026, but Not as Bad as It Feels
Housing economist Ali Wolf, in her forecast for homebuilder data firm Zonda, said the market is “in a rut,” and the industry needs to understand the impact of a “K-shaped economy.”... More
Shrinking Soil, Hailstorms, Lightning Strikes and Tornadoes: A Texas Real Estate Tale
“Even if the actual risk is low, stories about these kinds of events can make buyers nervous,” says Todd Luong, a longtime agent with REMAX DFW Associates. ... More
Report: How the Hottest Markets Are Shifting-or Not-Halfway Through 2026
Over multiple years, a handful of markets have outpaced the nation, concentrated mostly in a single region and characterized by affordability and proximity to larger metros.... More
 
 
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