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topStories Thursday, May 29, 2025
Reviving Cold Leads: The Power of AI in Real Estate Engagement
In the competitive world of real estate, understanding how to effectively engage with leads is crucial to success. While many real estate agents focus primarily on acquiring new leads, it’s equally essential to recognize the untapped possibilities...
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articles
Insurance Data From California Wildfires Could Be ‘Bellweather’

Following the Eaton and Palisades fires, California’s Fair Access to Insurance Requirements Plan—which writes policies... More
Mortgage Application Activity Decreases for Second Consecutive Week

Rising mortgage rates and ongoing market volatility resulted in a second week of purchase activity pullbacks, but activity is still up over... More
California Regional MLS Launches New Initiative to Convey Importance of Representation

The initiative, known as the Value of Representation, is part of... More
Home-Purchase Cancellations Hit Second-Highest April Rate on Record

Homebuyers are becoming skittish, with economic uncertainty and shifting market dynamics causing more... More
Homespun
To Give or Not to Give: The Value of Closing Gifts
In the world of real estate, closing gifts have long been a topic of discussion. Some agents swear by them, seeing them as a ribbon to wrap up the meaningful client relationship they built and show their appreciation, while others question their necessity entirely...
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articles
Court Report: eXp and Weichert Get Preliminary Approval for Disputed Settlement
CMLS CEO Steps Down From Role After a Decade
 
 
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