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topStories Friday, October 27, 2023
Social Skills: Harvest Success This Autumn With Seasonal Marketing Strategies
Autumn provides a golden opportunity to connect with your leads and prospects through visually appealing, seasonally-themed content, and leveraging today’s digital marketing trends. With the right approach, these effective marketing strategies tailored to the fall season can help you make the most of this vibrant time of year, and ultimately, find success in your market...
Protecting the Past Without Defining the Future Is Not a Strategy

For the past several decades, the MLS has maintained data quality and efficiency rules that benefit all. We are the unseen engine that powers brokers’ businesses...
Solo Renting Is on the Rise

Renting alone, while often considered unaffordable and unattainable, has actually grown in recent years. Between 2016 and 2021, solo renting grew by about 1 million people, reaching 16.7 million (up 6.7%)...
Interest Rates Will Continue to Weigh on Economy, Says Fannie Mae

The rapid rise in long-term interest rates over the past few months will likely weigh on future economic growth...
The Anatomy of a Marketing Budget

The famous five “Ws”—who, what, when, where and why. Ultimately, agents are trying to connect an attractive real estate opportunity to the best potential buyer. It’s ‘Storytelling 101...
Home Enhancements Owners Should Avoid Before Selling
When you are preparing to sell your home, there are many improvements you can make. While you’ll get many suggestions for things you can do to make your home easier to sell, people rarely suggest things you don’t need to fix...
How One Company Revamps the Mortgage Process
Builder Confidence Falls to Lowest Level Since January 2023
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