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topStories Saturday, August 19, 2023
Social Skills: Taking Advantage of Every Social Media Audience
While the use of social media perforates through every generation, Millennials and Gen Z are the main users of these apps and should be your main audiences to focus your marketing efforts on. While your general marketing can reach both audiences, it’s important to hone in on the needs and specialities of each group...
Covering the Costs of the First Year of Homeownership

Point2’s latest report took a look at the 100 largest markets to determine the costs associated with the first year of homeownership...
Almost 60% of Metro Areas Posted Q2 Home-Price Gains

The top 10 metro areas with the largest year-over-year price increases all recorded gains of at least 10.4%, with six of those markets in the Midwest...
Annual Foreign Investment in U.S. Existing-Home Sales Declined 9.6% to $53.3 Billion

A new report from the National Association of REALTORS® (NAR) shows foreign buyers purchased...
Immigrants Carving a New Path to Homeownership, With Agents Guiding the Way

While immigrant households face barriers in becoming homeowners, immigrant communities have...
Simple Solutions for Sales Success
As I coach agents, team leaders and managers throughout the country, I’m noticing a clear distinction between the haves and have-nots–the successful and those that are struggling. As I see it, it boils down to three basic characteristics you need to win in today’s market...
Brokers Bullish on AI as BCI Holds Steady
Housing Market May be Cooling, But Lowest Earners Are Being Left Out
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