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| Sponsored by Pillar to Post |
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| Increasing Conversions at Luxury Open Houses |
| By Debbie De Grote in partnership with The Institute for Luxury Home Marketing |
Those of you who know me know I'm passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn't have any great leads. I didn't have any money to spend on marketing, but I needed to meet buyers and sellers, so holding open houses became a great way to access them without spending a lot of money. Now, granted, I didn't have any listings, so my broker helped me arrange to hold open houses other agents didn't want to hold, which was fine with me. I didn't care if it was my listing or not—I wanted to meet those great prospects. Doing this was so effective for me that I never gave it up. ...
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