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topStories Friday, January 03, 2020
     
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How to Evaluate Information You Read Online
3 Tips for Winning Sellers Over iBuyers
By Mark Mathis, VP of Sales for Homes.com
When sellers are looking to move their home quickly, some may be tempted to turn to an instant home-purchasing program. While these offers may look like quick fixes on the outside, there are often hidden aspects that make them less than ideal choices in the long run. As an agent, you know programs like this are not the best choice for sellers—but how do you convince your clients that you're better for the job? Thanks to your experience, you're able to better ascertain a buyer's ability to afford a property, negotiate in the seller's best interest and know how to close a deal. Here are three concerns sellers may have, and what you can do to give them the confidence boost to stay with you. ...
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articles
Treat Your Leads Like Gold
In the following interview, Michael LaRocque, broker/owner of LaRocque & Co.... READ MORE >
Who Keeps the Earnest Money When a Real Estate Transaction Falls Through
When buying a home, many folks have no idea what role earnest money plays... READ MORE >
Listing Mastery: Staying in Touch and Top-of-Mind
In a competitive industry (or slower times), consistently earning listings is the way... READ MORE >
Regional Spotlight: Forecasting the Market in Seattle
When looking at the current market, or projecting market conditions in the... READ MORE >

Homespun
’Tis the Season to Sell Your Home
By Jeffrey Fagan
For many people, holiday to-dos include shopping, celebrating with friends and family and keeping the kids entertained over winter break.
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articles
CRMLS Begins 2020 as First MLS Serving 100,000-Plus as Ventura, Pasadena, Palm Springs Vote to Participate

Pending Sales Soar 7.4 Percent Year-Over-Year

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