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| Sponsored by Quicken Loans |
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| A Change in Trends and Motivation: Do Agents Still Benefit From Open Houses? |
| By Liz Dominguez |
In the past, open houses were an essential part of the listing marketing toolkit. Things have shifted, however, as the internet and technology have become intrinsic elements of the real estate home search. For example, according to the National Association of REALTORS® Profile of Home Buyers and Sellers, only 7 percent of buyers found the home they purchased through a yard sign or open house sign, while 50 percent found their home on the internet. Where does that leave open houses? It depends on the market and local trends. Today’s real estate professionals report varying results, citing differences in turnout, how they market and what the purpose of an open house actually is. ...
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When you're looking for a house to live in, there are several reasons why you should build one rather than buy an older home.
