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| Sponsored by Pillar to Post |
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| Creating Content for Every Stage in the Homebuyer Journey |
| By Lauren Nowacki |
In this day and age, consumers are constantly asking of the businesses they work with, "What value can you offer me beyond this transaction?" To stay ahead of the competition, you've got to make sure you have plenty to offer potential clients. To do this, you've got to do some content marketing. The Value of Creating Content for Homebuyers Creating content through the various stages of the home-buying journey provides valuable information to clients and, most importantly, creates trust and loyalty with your brand. The Marketing Funnel Stages When creating content, consider what the buyer experiences throughout the ...
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