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| Teaming Up for a Changing Landscape |
| By Maria Patterson |
Even though their firms are located in opposite corners of the U.S., it didn't take Chuck Scoble and Joe La Rosa long to discover that they were kindred spirits. They both shared core values and a business philosophy that made them realize they could turn their similarities into a strategic alliance that allows both firms to retain their brand identities yet capitalize on their synergies. Their goal? To become the brands of choice for real estate agents and to be the leaders in the "agent-centric, consumer-first era of real estate." In this interview, we find out more about this unique alliance, and how it's already leading to exponential growth. Maria Patterson: Let's begin by finding out a bit more about your firms' respective histories. Chuck Scoble: Better Homes ...
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