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| Sponsored by Pillar to Post |
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| Are You on the ‘Most Wanted‘ List? |
| By Terri Murphy |
Ask an agent what they do and they'll often respond with, "I sell real estate." But it's the answer to the question about where they sell that's the real differentiator, as it makes them one of many—or places them among the elite. If they say "everywhere," they've flunked the expert test. Of course, a licensed agent can sell anywhere within an entire state, but that doesn't translate to expertise on a hyperlocal level with statistics, trends and data in the area. In his best-selling book, "Category of One," author Joe Calloway shares how being an "inch wide and a zillion feet deep" as an industry expert pays off every time. You may "know" the general market and rely on current MLS-generated CMAs and company tools, which work well, but even the best ...
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(TNS)—Chris and Dennis Cavner, in their early 70s, are preparing to move less than two blocks away into a 2,720-square-foot, ranch-style house they bought this year.
