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| Why It‘s Time to Focus on Service, Not Selling |
| Commentary by Darryl Davis, CSP |
In the wake of a series of steamrolling disruptors—such as the National Association of REALTORS® (NAR) lawsuit, which calls us conspiring and attacks our commissions—and misleading, myopic iBuyer programs whose momentum is invoking panic in agents from coast to coast, it's time for change. Significant change. What do we change to help break the momentum and create a breakthrough in our businesses? Come from a place of service over sales. Position yourself as a coach, not a closer. Whether you're making prospecting calls, canvassing your farm, taking buyers to see a home or standing face-to-face at a kitchen table on a listing appointment, authentically be there ...
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In most cases, it makes sense to search for older things rather than their newer counterparts when you want to save money.
