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| Personality Assessments: A True Measure of Agent Success? |
| By Liz Dominguez |
Does being extroverted make a successful real estate agent? Labeling recruits as introverted could be losing brokerages potential top-performing agents. Various brokerages and team leaders are using personality assessments in their modern-day recruiting efforts. In an industry where the entry-level barrier is relatively low, as anyone can become a salesperson if they pass their licensing exam, brokers are looking for ways to separate the possible rainmakers from the low-producing crowd. But there are concerns that using assessed behavioral trends in hiring practices could have negative repercussions, such as putting someone in a box that stifles creativity and ...
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