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For a Ship With No Destination, No Winds Are Favorable |
By Jim Knowlton |
For a ship with no destination, no winds are favorable. This is true not only in maritime rules, but in elevating your business growth, as well. You must first define growth (where am I going and how will I get there?) before you can even begin to have clear benchmarks to evaluate your success. The key to this is creating a solid business plan that includes a "to-do" list in the form of an agile "idea backlog." If you Google "business plan," you'll get hundreds of examples, but how do you choose what's right for you? Let's break it down into manageable pieces. Start with your mission statement and core values. Your mission statement tells the world why you do what you do, which coincides ...
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