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| A Nod to History, a Look to the Future |
| By Maria Patterson |
An iconic local leader with both national and international reach for 43 years, Sarasota, Fla.-based Michael Saunders & Company (MSC) certainly didn't need a branding campaign to make its presence known. But an increasing amount of "clutter" in the market led company Founder and CEO Michael Saunders and President Drayton Saunders to view the firm through a fresh lens. "We knew it was time to enhance and tell our story a little bit better," explains Michael. "In the competitive world we live in, you have to be clear on your story." In this exclusive interview, the leaders discuss how, with partner 1000watt, they clearly defined their messaging and refreshed their brand, all while preserving the company's rich history on the Gulf Coast. ...
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(TNS)—If you've been watching reruns of HGTV's "Income Property" and wondering if it's time to buy a rental property and become a landlord, you're not alone.
