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| Speed-to-Lead: The Mission-Critical Step Where Most Agents Fall Short |
| By Joanna Harrison, Content Writer, BoomTown |
Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Being prepared for this variation and diversifying your lead sources is critical for building a thriving and consistent business. In fact, a National Association of Realtors® report shows us that in 2013, surveyed agents were doing 72% of their business from referrals. In 2017, this dropped to 67%, and in 2018 it dropped even further to 38%. Those numbers alone are enough to convince us that working online leads is a smart (even essential) ...
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