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| Dramatically Different Lead Generation |
| By Zoe Eisenberg |
In the following interview, Terry Grayson of Grayson Group, Keller Williams Realty in New Jersey, discusses generating leads online, and how he's leveraging the Local Expert program. Tell us about how you got involved with the online marketing aspect of real estate. I started my career with CENTURY 21 Alliance, where I worked on overflow leads, and then I moved to Keller Williams, where I explored online marketing with several national companies. But once I really started putting money into realtor.com®, I could see the quality of leads were dramatically different. Now I spend thousands per month. Where are the majority of your leads coming from? I get about 250 online leads per week, and 90 percent come from realtor.com®, which is really why I ...
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Condo living is wonderful for many reasons. Most places have a variety of amenities and luxury features like swimming pools and marble countertops.
