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Sponsored by Quicken Loans |
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Real Estate Is a Relationship Business |
By Sherri Johnson, CEO & Founder, Sherri Johnson Coaching & Consulting |
We all know in real estate sales and marketing, you have to have a lot of leads in your pipeline of potential buyers and sellers in order to hit your monthly and annual goals. However, too much focus on "lead gen" can be harmful to your referral business and your business reputation. While lead generation is a strategy and it can and will increase your business opportunities, it is vitally important to focus on the relationship you have with each client. Follow these wise tips when it comes to strengthening your relationships with your clients so that you are creating clients for life, and referrals from clients who trust you and have total confidence in you, and you will create more business than ...
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"Branding, Positioning. . . Building Relationships since 1980"
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