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| Welcome to the Market, Generation Z: Part 2 |
| By Patty McNease, VP of Brand Marketing for Homes.com |
Move over millennials; there's a new buyer in town. Generation Z buyers are the youngest group to hit the market. In Part 1, we examined the characteristics of the Generation Z population. Now, we'll look at the best ways to work with this new group of homebuyers. Here are three ways to begin connecting with these younger buyers. Online Presence - Since this generation is so tech-savvy, it's important that you have a strong online presence. There are a number of ways to make your website and your brand more visible to these consumers who are searching for their first home. Before doing anything else, think about what kind of presence you already have. If you don't have a website or if it hasn't been updated in years, this should be your first ...
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A home purchase is often the biggest investment a person will make in their life. When the time comes to sell your house, you want to get the best price possible.
