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| Stop the Obsession With Online Leads |
| Commentary by Adam Bauer |
I'm going to start by saying something contrary to popular opinion: Stop the obsession with online leads. For some reason, there's an infatuation with online leads in our industry. They're built up as this real estate marketing magic bullet that will solve all of your real estate problems and immediately and exponentially increase your business. But this is just a pipe dream. It seems that there's a new online lead generation tool or company popping up every single day, which makes it exhausting to try and keep up with all the new choices. The narrative is that more leads will equal more business. This is surprising, because while the number of online leads generated continues to grow, the number of homebuyers and sellers remains roughly the same every ...
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Your home should be a sanctuary that feels welcoming and comfortable to both you and your guests—and that includes the outdoor space!
