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topStories Monday, August 26, 2019
Sponsored by Century 21
A Guide to the Perfect Farmhouse
Stop the Obsession With Online Leads
Commentary by Adam Bauer
I'm going to start by saying something contrary to popular opinion: Stop the obsession with online leads. For some reason, there's an infatuation with online leads in our industry. They're built up as this real estate marketing magic bullet that will solve all of your real estate problems and immediately and exponentially increase your business. But this is just a pipe dream. It seems that there's a new online lead generation tool or company popping up every single day, which makes it exhausting to try and keep up with all the new choices. The narrative is that more leads will equal more business. This is surprising, because while the number of online leads generated continues to grow, the number of homebuyers and sellers remains roughly the same every ...
Read More >

Looking for Cold-Calling Success? Try Out These Tips
Cold-calling. When real estate agents hear that phrase, it's hard not to think about rejection... READ MORE >
3 Ways Successful Real Estate Professionals Invest in Their Own Business
Hopefully, as a successful real estate agent, your income will continue to increase... READ MORE >
Dispelling the Myth of the 20 Percent Down Payment
Since hitting a low point of 63 percent in 2016, the homeownership rate has rebounded... READ MORE >
The U.S. Is Going Green: The Top 10 States With LEED-Certified Residential Homes
Living an eco-friendly life is a priority for many U.S. homeowners, and so LEED... READ MORE >

Quick and Easy Ways to Boost Your Home‘s Curb Appeal
By Brentnie Daggett
Your home should be a sanctuary that feels welcoming and comfortable to both you and your guests—and that includes the outdoor space!
MoxiWorks and Buyside Launch Powerful Integration for Best-in-Class CMA

Rocket Mortgage and Detroit PAL Sign Major Partnership to Support Detroit‘s Youth With Mentorship, Job Training

New-Home Sales Tank 12.8 Percent



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