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Avoid These Pitfalls When Email Marketing |
By Mike Feller, Chief Revenue Officer for ActivePipe |
Email has become one of the most preferred communication channels for modern-day consumers. This is largely due to its effectiveness and versatility in driving genuine engagement between a brand and their customers. But, there are a few mistakes commonly made that can be either extremely detrimental to your brand or simply lessen the impact you're able to have. Here are some things you should avoid to get the most out of your email marketing: Do not buy lists of data from third-party providers. It is imperative that before you begin email marketing, you have your own list of prospects that you or your team has collected. Buying lists can have your domain blacklisted from email service providers, barring you and your brand ...
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