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| Brokers: An 8-Point Recruiting Plan for Strategic Growth |
| By Sherri Johnson, CEO & Founder, Sherri Johnson Coaching & Consulting |
In any sales organization, it is true that top-line revenue solves everything. Whether you are opening a new office in a new or existing market, trying to increase marketshare and profit or replacing agents from natural attrition, one thing is for sure: Recruiting new salespeople to your team will dramatically increase all your key operational measurables. The challenge for most managers and brokers is closing the gap between setting your goals every year and actually achieving them. Getting caught up in the day-to-day administrative duties can distract you and keep you from performing your highest dollar-producing activity, recruiting. Good intentions to implement a new recruiting idea ...
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