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| Industry Influencers: How Being Relatable Can Help Build Your Brand |
| By Liz Dominguez |
Jessica Edwards—REALTOR®, broker and global luxury ambassador of The Carolinas Finest | Jessica Edwards & Associates with Coldwell Banker Sea Cost Advantage Real Estate—has worked in real estate for the past 14 years. Her YouTube page has over 13,000 subscribers and her videos often tackle consumers' frequently asked questions related to real estate. "Videos allow you to effectively communicate to an audience, compared to just text or still photography," says Edwards. "Viewers will retain 95 percent of a message when watched in a video versus 10 percent when reading it in a text campaign. Because people's attention spans have shortened, it's important to stand out from the competition and create a distinguishable message. ...
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(TNS)—Problems with home improvement and new-home construction topped the list of worst complaints
