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| New Tricks for Longtime Social Media Users |
| By Marc D. Gould |
Social media may not be a "new kid on the block." After all, LinkedIn launched over 15 years ago, and Facebook and Twitter have been open for users since 2006. Today, these platforms and others are so ubiquitous that it's difficult to remember life before social media—and to assume little has changed, in terms of social media marketing techniques. Nothing could be further from the truth. Yes, real estate professionals have actively engaged with social media for a long time, and adoption rates are strong. According to the 2019 ABR® Member Survey, Facebook usage for business purposes has hovered around 90 percent for the past three years. LinkedIn and Twitter are also popular, holding the No. 2 and No. 3 spots for several years—that is, until ...
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(TNS)—Second homes give people the chance to live another lifestyle, in another part of the country, or even outside the U.S.
