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topStories Thursday, May 23, 2019
     
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Houseplants for a Healthier Home
How to Convert 100 Percent of Your Leads
By Cleve Gaddis
Do you know the exact number of leads you need to generate to find one prospect who actually closes on a home? I think you should. This conversion ratio is rarely known by most agents, but it's the key to creating a predictable flow of closings—and income. If you knew that you had to generate 100 leads from a particular source in order to close a sale, you'd be able to outline the costs involved, the timeframe and the profit that would result. You'd also be able to predict what would happen with 200, 300, 1,000 leads, etc. We aim to convert 14 percent of total leads to face-to-face meetings with new buyer and seller prospects, and we shoot to keep 90 percent of these appointments. We then expect to close 30 percent of the new prospects we meet with face-to-face ...
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articles
3 Roadblocks to Look for in a Complex Sale
When working in high-end real estate, you will often find that a sale may involve... READ MORE >
Desk Manager, or Sales Manager?
You can disrupt your market by adding extra, “surprise” value to your agents... READ MORE >
5 Lead Generation Tips Any Real Estate Agent Can Execute
As summer starts to heat up, real estate lead generation tends to cool down... READ MORE >
NAR Power Broker Roundtable: 'That's Who We R'—The NAR Campaign to Define and Elevate REALTOR® Status
This month’s National Association of REALTORS® (NAR) Power Broker... READ MORE >

Homespun
Living the American Dream, Ranked by City
By Zoe Eisenberg

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articles
Century 21 Real Estate Reveals New Roster of 'Relentless Agent Award' Winners

ERA Real Estate Announces Relationship With HomeAdvisor to Create Concierge Access to Top-Rated Service Providers for Homebuyers

Intero Selected for Membership in Leading Real Estate Companies of the World and Luxury Portfolio International

JP & Associates REALTORS® Thrilled to Enter Georgia Market

Berkshire Hathaway HomeServices California Properties' Influencer Campaign Receives Top-Ranking Platinum Designation in 2019 Hermes Creative Awards

 

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