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| Finding That Perfect Untapped and Fun Niche |
| By Joe Sesso, Author and National Speaker for Homes.com |
Niche marketing is a focused, targetable marketing practice of reaching a group of people based on a shared trait, need, or interest. This can be anything from millennials, to single parents to wine lovers, and each month we’ll add a new niche below to help you learn to identify, target, and market to different niches to attract buyers and sellers with specific needs. At first, many agents are reluctant to position themselves as a specialist for fear of limiting their earning potential, but in reality, targeting a broad audience takes far more time and resources than most agents are able to allocate to their marketing efforts, so choosing a dedicated niche makes sense. In addition to helping you differentiate your services from other real estate agents, you can build ...
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