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| How to Make $50K (or More) at Your Next Open House |
| By Sherri Johnson, CEO & Founder, Sherri Johnson Coaching & Consulting |
There are literally so many ways to generate leads in real estate, including on and offline methods. However, there is one method that has truly stood the test of time and continues to deliver, if done properly, and that's the open house. When done strategically, amazing results happen, including obtaining listing appointments from the attendees. Seventy-five percent of all open house attendees don't get a follow-up from the agent that is sitting the open! This proves the point of one of my favorite quotes: "Opportunities aren't lost; they go to someone else." The goal is to convert these open house leads by adding tremendous value. When you show and communicate value, you will get hired. ...
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