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| Sponsored by Pillar to Post |
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| Always Elevate: How the CENTURY 21® Brand Delivers Extraordinary Experiences |
| By Paige Tepping |
Last year at this time, Century 21 Real Estate unveiled a reinvention of its brand to completely overhaul one of the world's most recognizable icons. Since that time, the CENTURY 21® brand continued its transformation strategy by diving head-first into today's experience economy behind a new mission: to defy mediocrity and deliver extraordinary experiences. This paradigm shift, putting a focus on the emotional and experiential aspects behind consumer pain points and personalized journeys, is helping the brand to elevate everything it does to support its affiliated agents, brokers and consumers, and quickly leave behind the "sea of sameness" in an industry that historically fixates entirely on the transactional elements alone. Guided by a culture ...
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If you're on the fence about listing your home, now is the perfect time to take the dive. According to a recent ATTOM Data Solutions
