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| Where Did All the Good Leads Go? |
| By Joe Sesso, Author, National Speaker for Homes.com |
A lot of reasonably successful real estate agents make their business on the backs of a few really good leads, or the ones who are demonstratively interested in buying a new home. The rest of their leads get written off as "bad leads" that aren't worth the effort of working with since they're "not ready," "not serious" or "not responsive." However, when it comes to understanding the difference between a good lead and bad lead, there's something most agents fail to understand: There are few truly "bad" leads. All it takes is a little patience and communication to turn a "bad" lead into a client. The Truth About Bad Leads: Some of the primary reasons a real estate agent writes off a lead is because the buyer is not ready to purchase a home and is just ...
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Many of us make lofty self-improvement plans. Some are attainable, and others, not.
