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| Power Brokers: Committing to Technology, Not Tunnel Vision |
| By Suzanne De Vita |
With all the chatter on disruption in the industry, Power Brokers are doubling down on their strengths—including digital marketing strategies and technology. On the agenda this year, according to RISMedia's 2019 Power Broker Report, is investing in technology, the No. 3 area of focus, as well as digital marketing, at No. 4. The end goal? Clearly communicate a message of professionalism and service—critical in an era when homebuyers and homeowners have options, not all on equal footing—and generate leads, both intelligently and seamlessly. Augmenting What Works: Power Brokers Sound Off: "Recent technology upgrades company-wide help equip our agents with the ability ...
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(TNS)—Economic gurus got one part of the mortgage forecast for 2019 correct. We're certainly seeing a volatile year for rates.
