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| Sponsored by Pillar to Post |
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| Power Brokers: Culture-Forward and Leading With Support |
| By Suzanne De Vita |
When assessing what distinguishes Power Brokers, the numbers play a predominant role. Who had the most dollar volume? The most sides? (In a first, there were two No. 1s this year—check out the ranking in RISMedia's 2019 Power Broker Report.) Often, Power Brokers are also elevated by an intangible trait: culture. The elusive but essential factor informs morale, productivity, retention…all of the contributors to longevity, profitability and success. When agents can afford to be choosy about who they partner with, culture can be the dealbreaker or maker—and for Power Brokers, whose biggest focus in 2019 is recruitment, articulating the benefits of their culture is a necessary part ...
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