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topStories Friday, March 29, 2019
     
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How to Evaluate Information You Read Online
How to Set Up and Use a CRM
By Joe Sesso, Author, National Speaker for Homes.com
When you first starting thinking of the idea to join a career in real estate, you probably didn't know the amount of information that you would have to learn. One thing that may have been difficult to learn, and may have come to overtake your life as an agent, are acronyms. You probably never thought that you would have to learn acronyms such as MLS, IDK, NAR, and so much more. Each of these acronyms is extremely important for running an effective real estate business, but there is one acronym that is underrated but probably the most important to your business: CRM. CRM stands for Customer Relationship Management, and it's the system that helps you turn a lead into a client and a client into a referral source. ...
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articles
LGBT Homeownership Lags National Rate, as Discrimination Fears Obstruct Progress
When it comes to homeownership, discrimination fears are impeding LGBT... READ MORE >
Maximize Production and Profit With a Business Coach
When Heather Roda, broker at Platinum Properties in Paso Robles, Calif., anxiously... READ MORE >
Differentiation Matters
To say that Rick Haase has hit the ground running since stepping into the roles of... READ MORE >
Retaining Agents and Growing in a Highly Competitive Market
In the following interview, Will Palmer, broker/owner of CENTURY 21 Coast... READ MORE >

Homespun
4 Things Home Inspectors Look for During an Inspection
By Meghan Belnap
Selling a home often means getting a home inspection; in fact, only 5 percent of home purchases go through without a thorough check.
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articles
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