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| The Hidden Secret of Accountability |
| By Adam Contos |
"Accountability" might be the most misunderstood word in real estate. It's not too surprising. We're an industry of independent contractor agents and entrepreneurial brokers who chose a career path that doesn't involve bosses and timecards. Part of what makes this a great profession is having the freedom to run your business like you want to. In that context, "accountability partner" can sound suspiciously like a micromanaging boss who wants to tell us what to do, and wants to have control of our time and business—and that's the problem, because that's not what accountability is at all. Accountability is about caring. It's about expanding possibilities. It's about guiding someone toward the goals they've set for themselves. ...
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Two side-by-side test homes were set on fire. One burned, the other endured. Researchers have been working around the clock
