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| Sponsored by Quicken Loans |
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| Build Your Team Culture |
| By Jim Knowlton |
Real estate teams are normally formed for one of two reasons: as a way to reduce pain, or as part of a well thought-out strategic plan. Both have the cultural challenge of finding a common goal and moving forward as a group—but the pain-formed team is at a huge disadvantage from the beginning. Let's define both: A Pain-Formed Team - This type of team comes about when an agent has built up their business and finds buyers to be a drain on their time. Because the lead agent doesn't want to work with buyers, they see an easy out by forming a team. They hire the first person they can find (who is often a failing agent in their office) and sends them off with a pile of leads, little training and limited support. Shortly after, problems begin to ...
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It's no surprise that one of the most common predictions for the real estate industry in 2019 is the continued importance of technology.
