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topStories Friday, January 04, 2019
     
Sponsored by Quicken Loans
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Lifestyle Changes to Help You Save for a Down Payment
New Facebook Ad Targeting Tips
By Patty McNease, Director of Marketing for Homes.com
With 2.27 billion users, Facebook offers unique opportunities to connect with potential leads. However, due to changes to its algorithm, companies have been finding it more and more difficult to get organic traffic to their posts. Having success with Facebook is largely dependent on creating a strong advertising strategy, which requires a combination of appealing ads and targeting them to the right groups. Unfortunately, due to Facebook's new targeting option changes, this, too, is harder now than it used to be—but it’s not impossible. There are still several options you can use to target your perfect audience with Facebook ads.Before digging in to targeting techniques, do a quick review on how to create a Facebook ad. ...
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articles
Amazon First, Now Google and Apple? How These Major Expansions Impact Real Estate
Going into the new year, real estate is already expecting significant changes, including... READ MORE >
Establishing Your Expertise: Testing Online Advertising That Goes Beyond Lead Forms
In the following interview, Geoffrey Adams, director of Member Success at Agent... READ MORE >
A Chillier December for Home Sellers
According to data from December from realtor.com®, the biggest cities had higher... READ MORE >
Conditions for Homebuyers Are Improving—Right?
With inventory loosening and prices slowing, buyers' chances look promising—but as... READ MORE >

Homespun
These Are the Best and Worst Cities for Keeping Your 2019 New Year's Resolutions
By Jameson Doris
Are you making a New Year's resolution? If so, you're probably going the tried-and-true self-improvement route, whether it be to lose
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articles
Realtor.com Announces $200K 'Home for the Holidays' Winner

 

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