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| New Facebook Ad Targeting Tips |
| By Patty McNease, Director of Marketing for Homes.com |
With 2.27 billion users, Facebook offers unique opportunities to connect with potential leads. However, due to changes to its algorithm, companies have been finding it more and more difficult to get organic traffic to their posts. Having success with Facebook is largely dependent on creating a strong advertising strategy, which requires a combination of appealing ads and targeting them to the right groups. Unfortunately, due to Facebook's new targeting option changes, this, too, is harder now than it used to be—but it’s not impossible. There are still several options you can use to target your perfect audience with Facebook ads.Before digging in to targeting techniques, do a quick review on how to create a Facebook ad. ...
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