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topStories Thursday, December 27, 2018
     
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Houseplants for a Healthier Home
10 Guiding Principles for Successful Lead Generation
Despite the claims of vendors promoting their lead-generation-made-easy products, generating quality organic leads is neither quick nor easy. There is no silver-bullet approach. Successful lead generation requires time, effort and resources. What must you consider for your lead generation efforts to be successful and to add to your business and bottom line? Start with these guiding principles. 1. Identify Your Target Audience: You need to determine the type of properties, location and clients that you want to work with, based on your comfort level and the market conditions in your area. 2. Establish Relationships: When you meet new people, or contact a prospective lead, take the time to listen to find out the challenges they have ...
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articles
Embracing the Senior Demographic and Championing Their Real Estate Needs
Earlier this year, the National Association of REALTORS® (NAR) focused its attention... READ MORE >
Sell Your Value First…Then Sell a House
That's right. You need to sell your value proposition of why someone should choose... READ MORE >
Honesty and Sincerity Win the Day When Working With Clients
In the following interview, Ulises Vargas, an agent with Stambaugh Realty in Winter Haven... READ MORE >
Regional Spotlight: Forecasting Housing in Puget Sound
In May 2018, we saw a shift in the Puget Sound(1) housing market, from extreme frenzy... READ MORE >

Homespun
5 Tips for Financing Investment Property
By Jennifer Acosta Scott
(TNS)—The housing market crash has become a distant memory, and home prices are looking healthy again—but does that mean
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articles
Berkshire Hathaway HomeServices KoenigRubloff Bets on Dynamic Ads for Real Estate

Better Homes and Gardens Real Estate Murphy & Co. Acquires Pacesetter Realty

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