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| Why 3D Is a Buzzkill |
| Commentary by Lauren Maloney |
All industries can fall victim to bad marketing trends, and, unfortunately, the real estate sector hasn't been spared. We all remember QR code yard signs, warped 360-degree panoramas and the cheesy Ken Burns effect. Through it all, quality real estate photography has triumphed over the short-term lure of novelty technologies. From now archaic newspaper ads to modern social media spots, there's been one constant in real estate marketing: professional photography. Regardless of the introduction of new technology, photography will continue to find success. Though real estate is a notoriously slow industry to adopt new technologies, there's growing interest in interactive home tours. ...
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(TNS)—Looking for a clever way to give money—something beyond shoving cash in an envelope—remains a fun challenge during the holidays.
